Astra Line Sheet · tevin keobouala

line sheet

The sustainability position and the price architecture are the same decision.

costing

Bill of materials built at P/Kaufmann trade pricing, not the donated fabric cost
1.95 yd shell yield derived from bias penalty and single-ply asymmetric layout
$56.11 COGS per unit, 53% of it labor

pricing

$122 wholesale at a 2.17x multiplier, $245 suggested retail
Chose 2.17x over keystone because 2.0x does not absorb commission, sampling, and markdown
54% stated margin realizes 48.9% at 75% full-price sell-through

assortment

XS-XL alpha run justified by the adjustable tie closure
Two colorways at launch; a third would drive the smallest cell below the 12-unit floor
300-unit buy allocated across 10 SKUs